For start-ups, email marketing can seem a little daunting. Email is an expansive marketing tool in terms of design, content and strategy. The Good Marketer's found Tom Welbourne explains how marketers ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. As a conscientious and dedicated professional, you likely ...

Whether you’re trying to get someone to email you back, slide out of the DM void or simply have a real human moment amid all the noise, these tips will get people to actually respond. Personalization, ...

Have you ever felt overwhelmed by a cluttered inbox, missed an important meeting because of poor scheduling, or struggled to keep track of your tasks? If so, you’re not alone. Managing emails and ...

Feeling overwhelmed by a cluttered inbox is a universal struggle that many of us face daily, with important emails buried under an avalanche of less relevant messages. However, your Gmail account ...

Where the practice of law once exclusively involved hard copies of materials and correspondence, now nearly all aspects of a law practice can be managed via email. However, even the use of email ...

Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender ...