Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

Newsletters are powerful tools for promoting products and services and are essential for any brand or large business. However, to succeed, it’s crucial not only to create quality content and offer ...

Litmus is designed to help marketers create, personalize, test, review and analyze every email send by providing a better way to build and test every outgoing message. Litmus Email Guardian ...

Not only is email a cost effective tool that has enabled marketers to cater creatively with a personalised tone of voice like no other medium, but it also allows us to see clearly what works and what ...

For a while, the concept of email + social integration was limited to discussions about how to use email to bolster your social media programs, and vice versa. The early recommendations weren’t for ...

Application security company ImmuniWeb SA today released a new email security test as a part of its free Community Edition to address a surge in phishing and other email-based cyberattacks. The ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

A hallmark of the Obama campaign’s email program was its non-stop emphasis on testing. What lengths did it go to? Take Oct. 17, it sent out messages to 166 segments that day and 84 were A/B tests, ...

Forbes contributors publish independent expert analyses and insights. Well-written emails can be incredibly powerful, allowing organizations to attract new customers and retain the ones they've ...