Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Email marketing is not a one-size-fits-all game—it’s about delivering the right message to the right people at the right time. The Fast Company Executive Board is a private, fee-based network of ...

Email is one of the better-performing mediums in digital marketing, along with social media and targeted display ads. Marketers consider email a personalized channel between company and audience, with ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Inboxes are overwhelming, particularly for busy managers, key stakeholders, and VIP executives that everyone wants a response from. Most of us are bombarded with dozens of emails each day, if not more ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Email ...

No one wants to end up in the dreaded spam folder, but it sometimes seems like you end up there no matter what you do. How can your email users learn about the benefits of your offer if you end up in ...

We’re being sent more emails with ad units. Is this a smart move, or does it tarnish the relationship between the marketer and the list? I recently asked Brett Pinegar, COO of LiveIntent, an email ...