Email sender reputation can make or break your email campaign. With a good reputation, you’ll see higher deliverability rates and more recipient engagement – and you’ll likely never have to worry ...

The Direct Marketing Association on Monday announced an agreement to merge its Email Marketing Council (EMC) into the Email Experience Council (EEC), and also said it will team with Return Path's ...

We’ve updated our email deliverability guide with details about Google’s enhanced DMARC reports. Deliverability may not be the most interesting part of email marketing, but it is the most important.

Founders often assume email will “just work,” until their open rates tank or they land in spam. Here’s the biggest mistake I see entrepreneurs make – and what to do instead. There’s a reason every ...

Email communication remains a cornerstone of digital marketing strategies. However, the success of a brand’s campaigns hinges on one critical factor: deliverability. In the ever-evolving landscape of ...

Two email technology firms, Warmy.io and Woodpecker.co, have formed a strategic partnership to drive cold email automation. The arrangement combines Warmy’s AI-driven domain reputation engine with ...

InboxAlly, an award-winning email deliverability platform, is shedding light on the often-overlooked factor that can make or break email marketing campaigns: sender reputation. With approximately 21% ...

Cem Hasoglu is the Co-Founder and CEO of Puzzle Agency. We send personalized emails for businesses at a mass scale. Email outreach stands out as a key strategy for engaging prospective customers and ...

Here’s the thing about email. It’s the oldest tool in the modern office, and somehow it’s still the front door for almost every serious cyberattack a business faces. Ransomware, invoice fraud, ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

The “standard” the industry’s heading towards is true sender reputation (i.e., not the DNS-IP-blacklists-on-drugs that we have today). Being able to store and share opinions about the “goodness” of an ...