You may have heard that email prospecting is a waste of time these days because buyers have plenty of information at their disposal and are more comfortable researching products for themselves. Yet ...

Opinions expressed by Entrepreneur contributors are their own. Prospecting emails are incredibly effective when done well. Unfortunately, the majority of salespeople write emails that their prospects ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

I hesitated to write the headline of this article because the last thing I want to do is slight my friends in marketing. Mass emails certainly have their purpose and place, don't get me wrong. Think ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Email is still the top marketing channel when it comes to new business ...