It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality always trumps quantity, ...

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click ...

A site user visits a landing page, enters an email address, and becomes a part of a marketer’s subscriber list. With its seemingly simple objective, the importance of the email opt-in is easy to ...

People want great offers. That's the primary reason they opt-in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...