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What is opt-in email marketing?
When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...
The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...
Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new ...
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