Building an email list is still one of the most cost-effective ways to reach your audience and drive sales. But as your list grows, a certain percentage will inevitably unsubscribe, so it’s important ...

Open rates and other key email metrics held steady for both scheduled and automated sends across regions and industries in 2024. But there were slight increases in unsubscribe and bounce rates, ...

Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust. Clicking the Unsubscribe link in marketing emails has been maligned for decades, ...

Why Do Consumers Opt-in and Opt-out of Email Marketing? A recent summary report by eMarketer shows that sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing ...

Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...

The Massachusetts’ Consumer Privacy in Commercial Transactions Act (the “Act”) limits companies’ ability to request and collect personal identification ...