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Don’t annoy your customers. If there’s a cardinal rule of email marketing, that’s it. Thus, most marketers describe the ideal email strategy as a careful balancing act between frequency and engagement ...

For a time, Dela Quist shared this fear. Quist, CEO of British and U.S. email marketing firm Alchemy Worx, “started out where everyone else did, worrying about open rates and trying to get them as ...