More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, "We should make ours look more like this." So they analyze its layout and format ...

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Email newsletters can drive the interest of both customers and prospects. But they have to be written in an engaging way and containing meaningful content. Here are tips on how to write a newsletter ...

The humble email newsletter, which became a star in its own right, appears headed back to earth. Credit...Rose Wong Supported by By Benjamin Mullin and Katie Robertson Meta, which owns Facebook, is ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

In March, the Guardian will transition from a print newspaper delivered to homes and businesses to an email newsletter delivered directly to your in-box on your phone or computer. The thoughtful ...