Alexey Kachalov is the cofounder and CTO of UniOne and Selzy, email service providers with over 50,000+ users across 30+ countries. Email marketing can be difficult—for both beginners and seasoned ...

Social media marketing may be all the rage right now, but if you're a small business owner and you're not thinking strategically about using email to market your company, you're missing the boat. It's ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...