Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Most email campaigns fail not because of the channel, but because of a flawed strategy — here’s how to fix yours and start driving real results. Most businesses misuse email marketing by treating it ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Email ...

New course equips marketers with essential deliverability knowledge to protect sender reputation and improve inbox ...

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and — worst of all — they weren’t booking ...

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Digital marketing is a cornerstone for business success today, irrespective of a company's size. However, small businesses and individuals often grapple with restricted budgets, questioning the ...