Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Businesses rely on email leads for market expansion and revenue growth. Emails provide a channel to drip content like newsletters and promos to turn prospects into paying customers. The best email ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Keap is an excellent, all-encompassing customer relationship and marketing solution for small businesses, but it has a high price and steep learning curve compared to most email marketing tools. Why ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Take a deep breath and imagine a world without—gasp!—Facebook. Perhaps that’s the boring, introverted society we might be living in had there not been a progression of technologies that led to the ...

The purpose of email marketing is to inform your customers and leads of what’s new at your business – be that offers, new stock, what’s best for the season or as a means to get them to engage on your ...