If you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company.

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

If you're feeling overwhelmed at the end of your day and think you haven't accomplished anything, there are three main culprits that could be to blame: lack of focus, too many meetings, and poor email ...

Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the right CRM for your business based on our in-depth ...

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

Email marketing is an effective sales and customer engagement strategy, but doing it correctly takes work. To achieve the best return on investment (ROI), you need high-quality, relevant content, ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...