Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...

Emails play a vital role in business communication. However, there is more to email than just typing and sending a message. It also involves crafting proper responses, keeping tabs on important ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Explore Gmail’s latest AI update with Overviews for threads, cutting inbox time while keeping replies clear and on tone ...

Gmail app has new "Manage subscriptions" feature on Android for easier email list management. Feature has been seen on multiple versions of the Gmail app for Android. The tool hasn't been seen on iOS ...

B2BWorks, the business-to-business digital marketing and media services provider, today announced the addition of permission-based email list management services to its suite of B2B digital marketing ...

Early lifecycle marketing, much like dating, is a balance of how often, how much and what types of gifts you give early. Lead management through digital channels is much harder to coordinate now. We ...