If you have ever made a purchase or tried a service based on an advertisement or brochure in your mail box, you have felt the effects of direct mail marketing. Many companies are taking the process ...

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

When drafting email for business purposes, you must determine how you can best communicate your message. Direct emails are employed to convey neutral or positive information to recipients. Indirect ...

Yesterday’s Nintendo Direct announcement was a pleasant surprise that got folks talking and speculating. However, it looks like not all of the excitement that it generated was necessarily good. A ...

Opinions expressed by Entrepreneur contributors are their own. Debt collectors can now text, email, and send direct messages to borrowers on social media after new rules approved by the Consumer ...