Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, there are plenty of ways to ramp up email ...

Email copywriting is both an art... as well as an ever-evolving science. That's why it's a great idea to give your email know-how a quick refresher every now and again—whether you're a seasoned email ...

When you send a marketing email, it's a bit different from a regular email. You're not just sharing information -- you're trying to drive engagement that supports your business in some way. You're ...

“Length is strength” works as an effective slogan for hair-product advertisements, but when it comes to sale emails, the exact opposite is true. Our work lives are filled with ways to do sales and ...

Opinions expressed by Entrepreneur contributors are their own. Call to actions (CTAs) are critical statements that prompt users to sign up, purchase, or engage with you. Whether you’re writing emails, ...

A few years back, artificial intelligence was just a buzzword for tech geeks. But fast-forward to today, and it has become a hot topic for just about everyone—thanks in large part to ChatGPT. So, what ...

In a typical subject line for an e-mail message you have about 45 characters to make an impact, and in a BlackBerry message you only have 15 characters to work with. So, it’s obviously of huge ...

Cold emails work! Well, maybe not as effective as other techniques. But if you’ve already optimized your time and workflow in other areas, then cold emailing is another method to get even more leads.