Email marketing is still an important tool for businesses to connect with their audiences, no matter what internet marketing gurus on YouTube might tell you. With 4.48 billion email users worldwide, ...
Now that holiday shopping is fully underway, retailers must cut through the noise of a “digitally dominant” season by personalizing their email communication, according to marketing technology firm ...
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The email metrics marketers are likely to get wrong
Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s the problem: Open and click metrics don’t tell you ...
Email volume is up 33.9% — here’s how we increased CTR 10% and turned cold leads into 631 replies and 95 calls per week. Keep your subject lines snappy, simple and straightforward. Keep the content of ...
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