The company that made sales of more than £30 million in the UK last year is investing in a full programme of behavioural email to boost revenues even further. The highly targeted email programme, that ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

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Opinions expressed by Entrepreneur contributors are their own. Every email marketer’s worst fear is that their carefully crafted message will wind up in the spam box before the recipient even clicks ...

In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

Retargeting has become an indispensable strategy for re-engaging potential customers and driving conversions. Unlike traditional marketing, retargeting focuses on already warm leads who have taken the ...

As digital marketers, we are continually looking for ways to improve conversion. Web analytics tools like Omniture and Coremetrics are great at showing us how visitors move through our websites. We ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

In the past two decades, the average human attention span has reduced to eight seconds. Today we live in an age of “attention recession.” This reduced attention span makes it harder for brands to ...