Over the years, email marketing as a channel has evolved right along with the entire digital marketing ecosystem. One challenge that has emerged for email marketers is getting emails into their ...
The ‘from’ address field in an email is supposed to identify the person that sent an email, but unfortunately that’s not always the case. In a Black Hat USA 2020 virtual conference session researchers ...
Perhaps it's the focus on empathy and connecting with our subscribers on a human level. Or all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even ...
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