At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. If you worry that your database may be hurting your ...

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In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...

There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list. It would be great if you could. Unfortunately, ...

The spam filters implemented by email providers like AOL, Yahoo Mail, and Apple Mail keep us from being bombarded with irrelevant newsletters and malware-infested emails. Still, you may have missed an ...

Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Email hygiene company FreshAddress has launched a service that it says can help firms re-engage with the bouncing and inactive email addresses within their customer lists. The new tool, Email Change ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. With all the talk of text message marketing, it is essential ...