Great filmmaking delves beyond the elements on screen to consider both what we see and how we process visual narratives. This is particularly true of the use of color in film, which can be ...

Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages ...

From her early days at Kudos Design Collaboratory to her current role as the lead designer, Fay Qiu’s journey in the design world is a testament to the transformative power of art. Opinions expressed ...

Online consumers have an insatiable appetite for images. Yet, until now, that content has been expensive and time-consuming to create and deploy across channels. The emergence of Generative AI changes ...

Graphic elements add texture, movement and dimension to the William & Mary brand. Inspired by the campus environment and the institution’s enduring sense of place, these visuals provide creative ...