Engineers may think of efficiency and effectiveness as similar terms for TME pool performance measures. If you think so, then think again because you really need both efficiency and effectiveness when ...

A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

In "Efficiency v effectiveness" last week, Dave Trott described the problem of focusing on efficiency first in the creative industry. In short, when trying to reduce costs, one can also compromise the ...

As a high-performance sales professional for years, I was always in search of more and more efficiency. As I became a sales manager, then entrepreneur and CEO, the stakes grew even higher, so to me, ...

When you start a small business, you must determine your purpose. One way to do this is to explain why you will be good at serving your customers. Once you have this purpose firmly in mind, you can ...

Earlier today, @Sig pointed to a blog post where he resurrects one of his favorite themes: Organizational Effectiveness v Personal Efficiency. He says: Wherever you turn you'll find that Enterprise ...

lected and appointed officials have historically lauded the efficiency of businesses and urged government agencies to be more like them. These officials never seem to learn, however, that the private ...

Making efforts to achieve quantified targets is the zeitgeist of today's world. Our obsession with metrics, targets and standardised indicators creates an illusion of progress. The same mentality has ...