A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

Edward McCaffery, a well-recognized tax scholar at the University of Southern California, wrote a paper in which he compared government to a living organism “motivated by self-interest and instincts ...

Procter & Gamble Chief Brand Officer Marc Pritchard said today that marketers need to focus more on growing markets and not just their share of markets. That, he added, is “good for everybody,” and ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the Journal ...

Many of us learned the profitability U-curve. Its point was that the most efficient low-cost producer and the most effectively differentiated premium-priced players earned all the profits and those in ...

Key recommendations include implementing annual reports and work plans, consolidating Urban Renewal Area advisory boards, and standardizing bylaws. The recommendations stem from a 2024 Governance ...

We asked, 'Which behaviour has the most negative impact on the efficiency of arbitration proceedings?' Respondents could choose one out of five options: 'Counsel focusing on adversarial rather than ...

The Efficiency Model for media planning relies on the concept of purchasing media as inexpensively as possible (also referred to as tonnage). The Effectiveness Model, sometimes referred to as the ...