"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Makeup products go viral every day, but as many of us have learned from personal experience, virality ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Makeup products go viral every day, but as many beauty lovers have learned ...

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty scene just ...