e.l.f. boldly plans livestream during the full game, disrupting the traditional tune-in TV experience OAKLAND, Calif.--(BUSINESS WIRE)--The Big Game is here, and e.l.f. (NYSE: ELF) is making a new ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

e.l.f. teams up with Chime to create a game that empowers youth with essential money management skills e.l.f. is the first beauty brand to launch a financial literacy game on Roblox. In partnership ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the thousands of videos floating around of viral e.l.f. products that are ...

The accessible beauty brand doubles down on activism, pairing big names, bold visuals and donations to put purpose front and center When it comes to making a point, e.l.f. Beauty isn’t exactly subtle, ...

Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular ...

Its stock is down because of weak guidance and declining margins. The company is growing sales quickly, especially internationally. Even with the shares down close to 30%, they still look expensive.

Fast-growing Los Angeles beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands e.l.f. Beauty has signed a definitive agreement to acquire rhode, a ...