In today's retail climate, marketers are under pressure to demonstrate the value of their investments in driving company success. It’s critical for retail brands to understand the evolution of ...

With a flurry of retail experiences available, customers need every edge they can get to make the right choice before a purchase. Videos give these shoppers the chance to gain more product insight ...

The concept of “shoppable videos” has been around for at least a decade, with some big companies, like Showroom, Firework, Vimeo, YouTube and Klarna getting in on the action. There have also been ...

Unlike traditional e-commerce, video e-commerce uses multimedia formats, which offer stronger visual appeal and can highlight the unique value of products. This dynamic approach has proven to be ...

As many as 40% of the top retail web sites have no significant video presence, according to a Q4 report released by SundaySky titled State of Video In E-Commerce. Retailers could be missing an ...

LOS ANGELES--(BUSINESS WIRE)--CommentSold, the leading fashion live selling platform, announced today the launch of Videeo for Shopify. This innovative Shopify app revolutionizes customer engagement ...

Although e-commerce platforms like TikTok Shop are not currently available to South African e-commerce retailers, livestream shopping still presents valuable opportunities. Brands can partner with ...

TikTok, the viral video-sharing platform, is betting heavily on logistics as it tries to turn its outsize streaming audience into a big share of the U.S. e-commerce market. The social-media app is ...

2023 has been a particularly dramatic year with difficult and important lessons. The year was pervaded by what became known as the usual suspects—rising bond yields, increasing interest rates, surging ...

THREE YEARS AGO, as lockdowns forced consumers to move much of their spending online, a golden age for e-commerce appeared to be dawning. Optimistic investors, convinced that shoppers would keep ...