As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

TikTok shop launched in the U.S. a few months ago, posing a threat to Amazon's dominance in online shopping. NPR talked to users, sellers, and experts about how the app's marketplace is working. For ...

There was a time when retail companies had more control over branding. That’s no longer the case. The introduction of e-commerce brought additional challenges and opportunities in branding. Now, ...

Zhu Wei, an associate professor at China University of Political Science and Law, said livestreaming e-commerce is expanding ...

Data governance is necessary in e-commerce as it ensures that decisions are based on quality data while simultaneously managing risk and upholding compliance standards. Data governance serves as the ...

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When much of the shopping shifted online during the global pandemic, startups developing software and other products to aid the transition began to garner attention from venture capital firms.