Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Back in March 2024, NPR’s Planet Money featured a fascinating episode called “Is Dynamic Pricing Coming to a Supermarket Near You?” It highlighted REMA 1000, a Norwegian grocery chain that’s doing ...

If you’ve ever seen a steep increase in the fare for an Uber to the airport on a Friday, or you’ve checked an item’s cost on Amazon, only to see it has changed hours later, you might have experienced ...

Dynamic pricing and revenue management have emerged as pivotal strategies in the optimisation of high-speed railway operations. These approaches integrate real-time demand forecasting, capacity ...

During the past few years, parcel shipping has undergone a dramatic shift in pricing strategies: The industry is moving from static periodic rate adjustments toward dynamic pricing, where rates ...