Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

"Dynamic pricing" made Oxford University Press' shortlist for the word of the year in 2024. Although the practice has been around for years, a recent surge in demand for sought-after concert tickets, ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

Food insecurity in the U.S. is at an all-time high, with one in four Americans struggling to afford basic groceries due to rising food costs – a situation only exacerbated by inflation. Amid this ...

A new airline-style demand pricing model recently adopted by Disneyland Paris that rewards visitors who book early and punishes those who wait too long to buy tickets may soon be coming to Disneyland ...