Sony’s PlayStation Store dynamic pricing has been spotted in the wild, with Insider Gaming noting that the first round of examples of the process are quite significant in terms of pricing different ...

Dynamic pricing employs machine learning and artificial intelligence to identify when the cost of goods and services should ...

Earlier this month, we reported that PlayStation has been aggressively testing out dynamic pricing, and it has already been implemented in certain regions. It involves variable pricing of a game based ...

Digital gaming storefronts have opened the door to experimental pricing, but what does it mean for consumers? Infinite Lives ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...

Across industries, pricing strategies are quietly shifting. What was once a predictable rhythm of annual increases is now giving way to continuous, incremental adjustments—and, in some cases, fully ...

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...