Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

School districts are paying extra for basic supplies thanks to unpredictable dynamic pricing on Amazon, which is costing them on average 17 percent more, according to a report by the Institute for ...

Tourists looking to watch the sunset from the Empire State Building’s observation deck could soon be forced to fork over more than $100. That’s because the owners of the storied landmark have decided ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

CORRECTION: A previous version of this story inaccurately described how tickets for Lady Gaga’s Mayhem Ball tour were priced. When news broke that tickets for Ariana Grande’s “Eternal Sunshine” tour ...

When artists opt out of dynamic pricing, resale ticket sellers on platforms like StubHub make more money Lady Gaga, left, received backlash from fans who alleged she used dynamic pricing on tickets ...