Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC). The consumer watchdog agency ...

Tourists looking to watch the sunset from the Empire State Building’s observation deck could soon be forced to fork over more than $100. That’s because the owners of the storied landmark have decided ...

"It might be tempting to blame the seller." Amazon under fire after researchers uncover troubling pricing trend: 'Pivotal role' first appeared on The Cool Down.

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

(NewsNation) — What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are now ...

CORRECTION: A previous version of this story inaccurately described how tickets for Lady Gaga’s Mayhem Ball tour were priced. When news broke that tickets for Ariana Grande’s “Eternal Sunshine” tour ...

When artists opt out of dynamic pricing, resale ticket sellers on platforms like StubHub make more money Lady Gaga, left, received backlash from fans who alleged she used dynamic pricing on tickets ...