That’s because on Wednesday, sharp-eyed financial reporters noted that Tanner’s presentation included a reference to using the menus to introduce “dynamic pricing” — menu costs that would fluctuate ...

Wendy's is pushing back on reports that the restaurant chain will increase menu prices. Wendy's issued a statement Tuesday saying that it is investing $20 million into high-tech digital menu boards ...

It’s not often that an announcement from a restaurant chain’s CEO ends up becoming a major story in the mainstream media, but that’s what happened in mid-February when Kirk Tanner, the CEO of The ...

Wendy's, which operates 94 locations across Massachusetts, is reacting after widespread reporting on a recent earnings call in which CEO Kirk Tanner announced plans to begin testing "dynamic pricing." ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...

Shortly after this column was written, Wendy's – presumably intimidated by my clout – chicken-nuggeted out and released a statement saying that while it will ...