It’s not often that an announcement from a restaurant chain’s CEO ends up becoming a major story in the mainstream media, but that’s what happened in mid-February when Kirk Tanner, the CEO of The ...

Restaurants are combining traditional menu psychology with AI-powered visuals to drive customer engagement and sales. Established tactics like strategic color use, item placement, and descriptive ...

Add Yahoo as a preferred source to see more of our stories on Google. Wendy's is pushing back on reports that the restaurant chain will increase menu prices. Wendy's issued a statement Tuesday saying ...

A stop at McDonald's might have you wondering if the menu has downsized. And no, your eyes are not playing tricks on you.

Over the past week, there has been a lot of commotion over Wendy’s, which first announced a “Dynamic Pricing” initiative, then retrenched, describing an initiative that sounded like either daypart ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...

Shortly after this column was written, Wendy's – presumably intimidated by my clout – chicken-nuggeted out and released a statement saying that while it will ...

Wendy's has announced that it plans to roll out a dynamic pricing model as soon as next year, CEO Kirk Tanner said on an earnings call earlier this month. This means Wendy's prices would fluctuate ...