Relevancy is the key to getting results in email marketing—which means striving to customize the message, product and service to each recipient. Because a message has only so much space and a ...

It may not be obvious, but our job as marketers is to be creative. We have to consistently think of new ways to generate leads, convert those leads, and keep prospects engaged so that ours is the ...

Digital marketing changes swiftly for retailers, almost as rapidly as consumers’ attention spans. Grabbing the attention of customers is tougher than ever, but with ever-changing and improving tools ...

NEW YORK, April 20, 2021 /PRNewswire/ — Movable Ink, the personalized content platform provider for digital marketing leaders, has announced its partnership with Xtremepush, the world’s leading ...

Email marketing specialist Litmus has acquired Kickdynamic, a firm that helps clients build and test large volumes of personalized email, Litmus announced on Thursday. Terms were not disclosed. The ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

Google has updated its Gmail apps on iOS and Android with support for AMP, allowing users to interact with compatible emails as though they are dynamic webpages without needing to open an external ...

Dynamic email for Gmail on Android and iOS is available to all G Suite editions starting November 21. First launched on Gmail for the web, the feature makes email more interactive, and actionable.

Nate joined AP in 2019. He enjoys learning and writing about new tech while being slowly covered in cat hair. Dynamic email allows you to access web functions from within messages, so you can interact ...