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It may not be obvious, but our job as marketers is to be creative. We have to consistently think of new ways to generate leads, convert those leads, and keep prospects engaged so that ours is the ...

Email marketing specialist Litmus has acquired Kickdynamic, a firm that helps clients build and test large volumes of personalized email, Litmus announced on Thursday. Terms were not disclosed. The ...

NEW YORK, March 13, 2025 /PRNewswire/ -- Persado, a leading provider of AI-powered content optimization and personalization solutions for marketing, today released Dynamic Email, a new AI solution for ...

Epsilon has updated its Agility Harmony content platform with a new feature that allows marketers to dynamically change the content of an email after it has been opened. The Harmony Live tool comes ...

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can ...