Media workflow software provider vCreative has partnered with Frequency, an audio ad management platform, to give radio broadcasters what it calls “next-generation tools to produce, manage, and ...

New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your website(s) as a media network offers a new, welcomed revenue stream in a ...

Unilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmatic media buying strategies with dynamic delivery of creative in an attempt to alleviate the problem of brands ...

With granular targeting aligned to scalable contextual environments by using multiple data points and techniques, the rise of programmatic media placement has allowed B2B audiences to be addressed ...

AUSTIN, Texas, Feb. 18, 2025 /PRNewswire/ -- Hoot Interactive, a leader in advertising innovation, is proud to announce its latest breakthrough in dynamic creative for OTT (over-the-top) and CTV ...

Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...