The COVID-19 pandemic has had a significant impact on the global dynamic creative platform (DCP) market, as it has on many industries worldwide. The pandemic has disrupted supply chains, forced ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Clinch, the agentic AI platform for omnichannel content orchestration, today announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting product feed ...

dentsu announces a global partnership with Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for its dynamic ...

Back in 2023, a few curious minds sat in a meeting room, accompanied by some rather questionable coffee, and asked a deceptively simple question. Could dynamic creative optimisation – DCO, for those ...

Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

The global brand platform launch pairs emotional storytelling with an automated creative stack to celebrate and empower small ...

The gaming industry thrives in an intensely competitive environment, with countless applications vying for the attention of a finite audience. In this landscape, user acquisition (UA) has become a ...

Andy Moeck is CEO of ADISN, a creative optimization technology firm. AdExchanger.com: Why did you start Adisn? AM: We started ADISN because we were tired of seeing ads or having ads served to us with ...