Relevancy is the key to getting results in email marketing—which means striving to customize the message, product and service to each recipient. Because a message has only so much space and a ...

Digital marketing changes swiftly for retailers, almost as rapidly as consumers’ attention spans. Grabbing the attention of customers is tougher than ever, but with ever-changing and improving tools ...

It may not be obvious, but our job as marketers is to be creative. We have to consistently think of new ways to generate leads, convert those leads, and keep prospects engaged so that ours is the ...

DENVER--(BUSINESS WIRE)--SendGrid, Inc. (NYSE: SEND), a leading digital communication platform that drives engagement and growth, today introduced dynamic content for email templates enabling ...

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the ...

Email marketers have upped their game and are sending dynamic messages based on the content people viewed on Web sites. That’s one key finding of a survey by AdRoll, titled 2017: The State of ...

Persado, a provider of content optimization and personalization solutions for marketing, today released Dynamic Email, which manages campaign setup, content library creation, and launch. Persado ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

Epsilon has updated its Agility Harmony content platform with a new feature that allows marketers to dynamically change the content of an email after it has been opened. The Harmony Live tool comes ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Posts from this author will be added to your daily email digest and your homepage feed. is a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, ...

Google has just announced support for ‘dynamic emails’ on Gmail for the desktop. The company first announced AMP (Accelerated Mobile Pages) for email last year, to provide users with a more ...