A new study shows that people are awful at drawing the Apple logo. Guess exposure to branding isn’t everything. Does bombarding people with your logo actually make it memorable? Apparently not.

Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

In a recent fit of boredom, I tried to draw from memory the primary logo of all 14 Big Ten schools. Most were fairly accurate, while some — like Penn State's — weren't very pretty. I don't have any ...

As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be capable of drawing the Apple symbol with some degree of ...

Ahead of the Detroit Lions' Saturday showdown with the Washington Commanders in the NFL playoffs (8 p.m., FOX), Michigan Gov.

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...

Even though there is still a lot of work left, the Bangabandhu Gold Cup international football tournament will start gathering genuine pace from today when the groupings of the six-nation tournament ...