Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a ...

Online advertising company DoubleClick has phased out its Internet ad profiling service as part of its shift from media services, proving consumer tracking doesn't always pay. The New York-based ...

Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad ...

Five stones will be reponsible for handling Doubleclick's services related activities including rich media production, technical services and trafficking in Hong Kong and Taiwan. Other account ...

Google is developing a new portfolio of display ad formats and tools for advertisers to use across its Google Display Network, AdMob network and DoubleClick services. The company says they’re designed ...

After getting approval from the European Union for its DoubleClick acquisition Tuesday, Google promptly closed the deal and said it is eager to absorb the digital marketing company’s technology and ...

Google yesterday finalised its US$3.1bn acquisition of DoubleClick after the European Commission approved the deal. Google signalled its intent to buy DoubleClick, which offers online ad serving and ...

NEW YORK: Online advertising firm DoubleClick Inc. sold its e-mail list services unit to database services provider InfoUSA, sources close to DoubleClick said on Monday. The news comes as DoubleClick ...

Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco ...

Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...