DoubleClick plans to add a search and affiliate marketing business with yesterday's acquisition of Performics in a cash deal worth up to $65 million. DoubleClick, New York, said it signed a deal that ...

Online ad company DoubleClick said on Monday it has bought search-engine marketing specialist Performics for $58 million in cash, in a bid to profit from the fast-growing sector. New York-based ...

In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, ...

The add-on of Channel Intelligence to DoubleClick Search’s e-commerce-centric offering may also be an indication that Google is moving away from the clunky and under-serviced Google Merchant Center.

Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to ...

Google is laying off about 300 employees in its newly acquired DoubleClick ad business, according to a source familiar with the matter. A Google spokesman said the company could not confirm the number ...

Google's DoubleClick has been experiencing service disruptions since at least Tuesday morning, creating a headache -- and potentially major losses in revenue -- for marketers and publishers that use ...

Every PPC professional knows that remarketing is a no-brainer. It’s a simple fact: people who’ve already clicked on your ads, but haven’t converted, are more likely to do so than those who haven’t ...

DoubleClick Inc. on Tuesday announced reseller partnerships with two firms in the search engine marketing space, iProspect and TrafficLeader. DoubleClick will leverage iProspect's natural search ...

SAN FRANCISCO (Reuters) - Google Inc plans to split off its search marketing arm from its affiliate marketing business and sell the search marketing business at its recently acquired DoubleClick ...