The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

Google Inc.'s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that's fueled by better ...

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, ...

Google paid $3.1 billion in hard cash for DoubleClick in a deal that could transform online advertising. At the very least, Google gets an entry into the display ad market--one of its weaknesses ...

Google and Microsoft took Capitol Hill Thursday as their rivalry spilled out during hearings on the Google's DoubleClick acquisition. Brad Smith, Microsoft's general counsel, will argue that there are ...

Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...

After getting approval from the European Union for its DoubleClick acquisition Tuesday, Google promptly closed the deal and said it is eager to absorb the digital marketing company’s technology and ...

This story was written by Joseph Weisenthal. A year ago, Google (NSDQ: GOOG) shares were only moving upwards, and its planned acquisition of DoubleClick was a step ahead of the subsequent online ad ...

Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Bid Manager is the main DoubleClick ad-buying product, so Google is pitching this as a ...

Google finalized its $3.1 billion purchase of ad delivery giant DoubleClick Tuesday after European Union regulators ruled that the purchase does not violate anti-monopoly rules in Europe which removed ...

Editor's note: This email from a UK DoubleClick client just landed in our inbox. The sender asked us to remove his name and email address. We have seen in the past how many mergers and acquisitions in ...