Internet advertising company DoubleClick has introduced an improved ad management technology for publishers and marketers. Dart 5 builds on New York-based DoubleClick's ad-serving technology Dart, ...

New DoubleClick Product Allows Publisher Operations and Sales Professionals to Gain Better Control over the Sales Management Process for Increased Revenue Opportunities New DoubleClick Product Allows ...

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The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...