Yahoo

This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial

Add Yahoo as a preferred source to see more of our stories on Google. Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the ...
Ars Technica

Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...
The Verge

Google’s ad server is “slow and clunky” — but virtually everybody uses it.

We’re moving through witnesses in the Google ad tech trial, including Stephanie Layser, a former consultant and News Corp advertising VP. Layser bolstered the DOJ’s claim that Google Ad Manager ...
Digiday

End of an era: Google is ditching the DoubleClick name

So long, DoubleClick. Google is doing away with the DoubleClick name, 22 years after launch and 11 years after the tech company acquired the ad tech platform, as part of the company’s rebranding of ...