DoubleVerify and Integral Ad Science face scrutiny from investors, publishers, and advertisers. Advertisers question ad misplacement scandals, and publishers condemn keyword blocking and data use.
Baird Equity downgraded DoubleVerify (NYSE:DV) and Integral Ad Science (NASDAQ:IAS) to Neutral ratings from Outperform. The firm reduced the price target to $14 from $20 on the shares of DoubleVerify, ...