Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

Using a single-channel distribution strategy produces economies of scale that can improve your profit margins, but it often reduces your sales potential. Using multiple distribution channels can ...

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...