Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

The current pandemic is taking a toll on the way many companies go to market. For others, it has meant a push for already implemented strategies. For all, the current moment is a good one to reflect ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...