You know meat is bad for the environment. Yet, you eat it despite calling yourself an animal lover. You rest all your belief on a leader despite all the facts telling otherwise. You are trying to lose ...

People can reject misinformation if they experience cognitive dissonance and need to choose between what they believe and alternatives from trusted messengers like you.

Why do many people staunchly defend their opinions and beliefs even in the face of overwhelming evidence that their ideas and views are totally incorrect? One explanation is the common phenomenon of ...