Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...
Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...
Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...
When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and the Discovery feed seemed too small to ...
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