Freight transportation choice modeling encompasses a variety of quantitative techniques used to predict and analyse the decision-making process of shippers and logistics managers when selecting among ...

Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice. We’re long-term ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...