Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

Web traffic is an important tool for measuring your business’s brand visibility and understanding your core audience. It’s not enough to simply have a website these days. To be competitive, you must ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...